Sales-Ready Lead Generation & Appointment Setting for a Construction Startup

Company Size : 11–50 Employees

Industry : Construction Technology

Project Type : Deep ICP Research + Sales-Ready Lead Generation + Appointment Setting

Timeline : 30 Days

The Challenge : The client already had a lead generation process in place, and their internal team was consistently generating leads. However, the overall performance remained below expectations. Their outreach campaigns produced very low reply rates, resulting in only a few sales meetings and a limited number of closed deals each month.

After reviewing their process, I found that the main issue wasn't the outreach itself—it was the targeting. Their Ideal Customer Profile (ICP) was too broad and lacked the depth needed to consistently reach high-intent prospects.

To solve this, I first refined their ICP by identifying the most relevant industries, company sizes, decision-makers, and buying signals. Based on the improved ICP, I built a highly targeted prospect database and executed outbound outreach through cold calling. This resulted in more qualified conversations and a higher number of sales meetings with companies that closely matched their ideal customer profile.

Location : Mexico

Our Solution : Instead of only delivering a lead list, we managed the entire prospecting process. We first built a deep Ideal Customer Profile (ICP), manually researched qualified companies, verified every decision-maker, then contacted prospects through cold email and cold calling. Only genuinely interested prospects were qualified and booked directly into the client's sales calendar.

Our Process : Business Research ✓ Competitor Research ✓ Deep ICP Definition ✓ Manual Lead Research ✓ Email Verification ✓ Prospect Qualification ✓ Linkedin Outreach ✓ Cold Calling ✓ Prospect Qualification ✓ Appointment Booking ✓ Sales Handover.

Deliverables : ✓ Deep ICP Document ✓ 700 Qualified Companies ✓ 692 Verified Decision Makers ✓ linkedin messages ✓ Cold Calling Campaign ✓ Qualified Interested Prospects ✓ Sales Meetings Booked ✓ Campaign Report .

Premium Prospect Insights : for every qualified prospect, we researched valuable buying insights including:Business Challenges , Pain Points , Goals, Growth Stage , Decision Maker Role , Personalized Outreach Angle, Buying Intent, Why They Are a Good Fit, Personalized Outreach Angle.

Project goal :Generate interested, sales-ready prospects instead of just a lead list, allowing the client's sales team to spend their time closing deals instead of searching for buyers.